Being the Change

Recently there was an interesting deal on Living Social.com. ``Purchase a $5 donation through Living Social and the popular online business would double the amount and donate it to the Red Cross relief efforts for Japan. My initial reaction was, “Wow, what a great idea! Just click to make a difference.” I believe Living Social ended up raising close to a million dollars through this scheme. However, later that day, I had an interesting conversation with a close friend. He had seen the deal as well and for some reason, the idea didn’t sit well with him. He later understood his uneasiness when he came across a blog entry on Charity Focus.org. After the writer of the blog came across the Living Social deal, his first thought was, “Wow, now donations are for sale!”

It’s interesting to examine the multiple facets of service. The Living Social deal, for example, could be a terrific way to make a quick impact for a worthy cause. In just one day, Red Cross’s budget for Japan relief efforts increased by a million dollars. But what the Charity Focus blog went on to describe was the human to human transformation that is lost in this type of transaction based giving model. Clicking to purchase a $5 donation not only creates zero connection to the individuals in Japan that you are hoping to help, but because of this lost connection, you become detached from a global catastrophe, limiting your own reflection on your individual accountability. In other words, the “click and give” model generally doesn’t lead us to question how our micro decisions impact the world at the macro level, and how these decisions may contribute to global warming, climate change, and an increase in natural disasters.

Without going off on too much of a tangent, there is something to be said about a giving model that creates a human to human connection. While volunteering with Be the Change in DC, I realized at a more profound level the impact of direct service. Offering sleeping bags to homeless individuals huddled under blankets in the cold DC night created a beautiful opportunity. I was able to engage with the homeless at a level which is difficult to achieve when you are rushing to work or some other appointment with a million thoughts flying through your mind. At times, guilt muddled with misplaced generosity might lead you to donate a few coins or bills without making eye contact and rushing onwards. But the opportunity to spend time talking to the homeless, through the medium of a sleeping bag, allowed me to remember how much we fundamentally have in common. So many of the individuals that I met shared with me their struggle to remain positive and revealed terrible instances of misfortune and bad luck. Their personal stories led me to question the impact of my own thoughts, decisions, and actions on the world around me.

Nothing could replace the human experience of direct service. And this is why my friend had that unsettling feeling when he came across the Living Social deal. Choosing to purchase a $5 donation, while honorable in its intent, forgoes the opportunity to connect with each other and experience an inner transformation. I could easily donate $35 for Be the Change’s sleeping bag fund but how would this create a deeper understanding of what homeless people are dealing with and how their dreams are so similar to my own? Why is this important? Because it reminds us that we are not alone….that we are all connected in our desire to live in a better society. Ultimately, to create sustainable change in this world, the kind where all of us are accountable for the impact of our individual decisions, human to human giving is essential. It makes you work harder to be the change you wish to see in the world.